Friday 15 October 2010

Audience Research

To find out what our target audience for a school magazine want for an brillant and successful magazine, I interviewed a range of people who will have different opinions and views about what they want in there school magzine. The audience that I interviewed were, students from different age groups (Years 7,8,9,10 and 11), Serior leadership team, School staff, headteacher, community and various teaching staff. All the information that I reviced will be very useful in creating my school magazine and hopefully the outcome will be successful for my audience to willingly and blissfully read.

First I interview the serior leadership team, I asked them a series of relvent questions to the topic. They agreed that the school will benefit with a school magazine only with it being informal and brain active at the same time and they feel that it will promote our school to have a good image. They said it should include success all the way through the magazine, upcoming events that are happening inside and outside school, puzzles, jokes, gossip, interviews with teachers and lastly news about the school and the schools and students success. I asked how often they would like to revice a school magazine and they repiled that they would want it every term as its not to often yet not long periods without revicing one. They also added at the end of the interview that they would love to see a magazine that looks prefessional and that its something that students and others that are receiving it look forward into the getting every half term.

Next I moved on to interviewing the students, where I started with the year 7's. 80% of year 7's students that I asked said that they would want a school magazine. They would want the magazine to be less formal and with more pictures than writing. They would like some news about the school but only things that they as students will be interested in but other than that they would want information about music and gossip and maybe even a free gift included.

I then interviewed the year 8's about what they would want for a school magzine. There answers were for the magazine to have a lot of photos and colours in it, for it to have puzzles and humour. Also all different competitions for students as well as teachers to compete and the prize to be good and something that is worth taking part for. They aslo want interviews and voting poles and mostly they want the magazine to be truthworthy.

The year 9's were next and reponse I got back was very postive and helpful. They said that they would enjoy it if there was a page that had pictures of teachers outside of school doing shopping for example, like what they do in real magazines take pictures of celebrities doing everyday tasks. They would perfer it if it was colourful and constance theme throughout and with every magazine. They said they that would rather it be called a magazine not a newspaper and for it not to have many pictures. They also believe that they should be allowed to be involved in producing the magazine which I feel is a good idea because if it is written in some aspects by the students they can relate it more to the audience as they are it as well.

The year 10's would like a magazine that is humerous, has comic strips, talks about sporting events and school trips that have happened. Also they would prefer it if it was written by other students.

The year 11's when I interviewed them about creating a magazine for their school they thought it would be a good idea but it shouldnt be an excuse to have ago at pupils. They would like it if it was to have current issues that are happening to do with the school, puzzle games, digs at teachers and for it to be colourful and of course lots of gossip.

Next I interviewed the Headteacher. I first questioned him about what he would like to see in a magazine and his reponse was that it has to have a catchy name, includes currents events in school, information about help groups, to be very informal and have two sections, fun and serious. I asked him why there hasnt be one in the past and he replied that there hasnt been one in the past because of time but would love to have one for the school for everyone inside and outside of school to read. I aslo asked why are most school magazines boring and he said that writers don't understand their readers.

Next I interviewed the community such as parents, local shops and local residents. There views on the school having a school magazine was for it to have puzzels, games and horiscopes in there. Also current events, a problem page, competions and for it not to be too informal as it will not appeal to the target audience.

Lastly I interviewed a member of  staff who was Ms Steward, her reponse to having a school magazine was for it to have interviews with different and interesting staff, for the magazine to be branded like perfessinal mag's, for it be well written and for all ages to understand and lastly there to be a sport section in there.

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