Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Friday, 17 December 2010
My Audience Research
To find out what my target audience want from a chart music magazine, I carried out a questionnaire for the puplic to complete. I chose 5 people who I thought would be my target audience and they all gave me back useful information which will help me to produce a succesfull, outstanding music magazine.
Firstly I asked them simply if they would like to see a chart music magazine on the market, most of them gave back positive feedback saying "Yes it would be great to have a chart music magazine on the market as there is not one already". But one person stated that they would not purchase a chart music magazine, as there is other ways to find out the hottest tracks such the television, radio and internet therefore she didnt feel it was necesscary that she would have to buy a chart music magazine to find what the new releseases. I did take this feedback into consideration as it was true but in some aspects thats was her opinion, whereas she might rather find out the lastest tracks on the tele, other people might rather buy a magazine about the lastest tracks and read more into the new songs. Also it shows that the majority of people wanted a chart music magazine and that it was just one persons opionion therefore I still believe that a chart magazine will be successful.
I then questioned them saying what other music magazines do you already puchase or have purchased before. I asked this question to find out what my target audience already purchase for their music magazine, so I could also find out who my competitors were and what I can do to compete with them. Two of the people I asked said they purchase NME as their music magazine which is a very successful, well known music magazine and will be my biggest competitor. One person said they puchase Kerrang which is not really a big competior as there genre of music is very different to chart music. But there was two people that said that they dont purchase any music magazine but thats not to say they wont purchase mine if its up to perfessional standard.
Next I asked them what price are they willing to pay to purchase the magazine. This was to make sure I didnt over price my magazine putting it out of people budget range or under price it so that I wasnt making any profit and the price making it look like the magazine it bad quatlity, cheap and useless. Most of the majority of people would be willing to pay from £1.50 to £3.50 for the music, depending on the quality of it.
Pricing is a very important part of creating a publiching a magazine, and its an aspect I would have to think very carefully about before deciding.
I then asked them would they like a free gift to be included with the magazine and all of there repsonses was that they would like that. Therefore this has shown me that creating a magazine with a free gift inside will make my target audience more likely to purchase the magazine.
I asked them how often they would want the magazine to be relseased, weekly, forenightly or monthly. There reponses was one person wanted weekly, 3 people wanted forenightly and then one person wanted monthly. The reason why the majority of the people wanted it to be forenighly is because thats a reasonable amount of time for the chart hits to be changed etc. Therefore I am highly considering publishing it every forenight.
Lastly I asked them would they like there to be interviews with succsessul artists and information about them, and I got back postive responses as most of them wanted there to be a section in the magazine with interviews so therefore I think I will include this in my magazine as there was a high percentage of the people I asked wanting it.
Firstly I asked them simply if they would like to see a chart music magazine on the market, most of them gave back positive feedback saying "Yes it would be great to have a chart music magazine on the market as there is not one already". But one person stated that they would not purchase a chart music magazine, as there is other ways to find out the hottest tracks such the television, radio and internet therefore she didnt feel it was necesscary that she would have to buy a chart music magazine to find what the new releseases. I did take this feedback into consideration as it was true but in some aspects thats was her opinion, whereas she might rather find out the lastest tracks on the tele, other people might rather buy a magazine about the lastest tracks and read more into the new songs. Also it shows that the majority of people wanted a chart music magazine and that it was just one persons opionion therefore I still believe that a chart magazine will be successful.
I then questioned them saying what other music magazines do you already puchase or have purchased before. I asked this question to find out what my target audience already purchase for their music magazine, so I could also find out who my competitors were and what I can do to compete with them. Two of the people I asked said they purchase NME as their music magazine which is a very successful, well known music magazine and will be my biggest competitor. One person said they puchase Kerrang which is not really a big competior as there genre of music is very different to chart music. But there was two people that said that they dont purchase any music magazine but thats not to say they wont purchase mine if its up to perfessional standard.
Next I asked them what price are they willing to pay to purchase the magazine. This was to make sure I didnt over price my magazine putting it out of people budget range or under price it so that I wasnt making any profit and the price making it look like the magazine it bad quatlity, cheap and useless. Most of the majority of people would be willing to pay from £1.50 to £3.50 for the music, depending on the quality of it.
Pricing is a very important part of creating a publiching a magazine, and its an aspect I would have to think very carefully about before deciding.
I then asked them would they like a free gift to be included with the magazine and all of there repsonses was that they would like that. Therefore this has shown me that creating a magazine with a free gift inside will make my target audience more likely to purchase the magazine.
I asked them how often they would want the magazine to be relseased, weekly, forenightly or monthly. There reponses was one person wanted weekly, 3 people wanted forenightly and then one person wanted monthly. The reason why the majority of the people wanted it to be forenighly is because thats a reasonable amount of time for the chart hits to be changed etc. Therefore I am highly considering publishing it every forenight.
Lastly I asked them would they like there to be interviews with succsessul artists and information about them, and I got back postive responses as most of them wanted there to be a section in the magazine with interviews so therefore I think I will include this in my magazine as there was a high percentage of the people I asked wanting it.
NME Contents analysis.
NME's target audiences are mostly male at the age around 23. The readers are known to be people who enjoy live and active music, particularly single tracks and is also a music completist. NME's target audience are also known to mostly be people in full time work and students, such as teenagers and young adults due to the research that NME have carried out and you can tell by the way that their magazines are layout and the language used, so this also attracts the right target audience. The NME's audience also have a high interest and enthusiasm for live gigs where this is highlighted in most of the magazines that MNE produce such as festivals like Reading and Glastonbury and other sponsored tours around the country.
Style/Layout/Mode Of Address.
The codes and conventions that you mostly are expected on the front cover of NME magazine is that it is presented in tabloid A3 format, printed in colour ink not like a newspaper. Also the single image with minimal text is what you are expected to see on the front cover of the magazine, as this is the norm of how a magazine should be laid out or sometimes with a band on the front cover instead of just one artist. There is also a section on the front cover where it promotes a free classic poster to the readers which attracts the audience to purchase the magazine as they are believed to be getting something free out of buying the magazine. Featured artists, articles and information on gigs etc are the found the whole way through the magazine, where it is also laid out in sections suited for the artist etc and presented professional and neat. So therefore it is easy to read and look at, other than if loads of information and pictures where crammed onto one page, unlike children magazines. There is also adverts throughout the magazine, that will all attract the NME;'s target audience for example, HMV adverts, Alcohol adverts and Gigs that are coming up adverts etc. The age profile is also located in the publications mode of address and language used, illustrated on the cover and throughout the magazine. Use of slang and sometimes expletive are evident throughout the pages and genre-specific terminology.
The NME is associated with less mainstream pop music and is a valuable promotional tool for independent labels and artists. It is an attractive publication for the music enthusiast who listens to contemporary music, attends gigs and festivals and wishes to keep up to date with successful bands and new and unsigned acts.
The whole magazine itself sends of a vibe of passion and love for music throughout the magazine by illstrating how beautiful and unquie every song can be in every genre. The creaters of MNE have also designed the magazine to be attractive as they have realised this is the key concept of a successful magazine, while also thinking about how interesting and informative the magazine itself has to be, and as a reader and my opioion I believe its a good successful and well presented magazine.
The NME is associated with less mainstream pop music and is a valuable promotional tool for independent labels and artists. It is an attractive publication for the music enthusiast who listens to contemporary music, attends gigs and festivals and wishes to keep up to date with successful bands and new and unsigned acts.
The whole magazine itself sends of a vibe of passion and love for music throughout the magazine by illstrating how beautiful and unquie every song can be in every genre. The creaters of MNE have also designed the magazine to be attractive as they have realised this is the key concept of a successful magazine, while also thinking about how interesting and informative the magazine itself has to be, and as a reader and my opioion I believe its a good successful and well presented magazine.
Audit of Observer Music Monthly
Observer Music Monthly.Pg. 1 Advert.
Pg 2. Contents page.
Pg 3. Hmv Advert.
Pg 4. Sounding Off regulars
Pg 5. Soundtrack of my life regulars
Pg 6. Feedback regulars
Pg 7. Play.com advert
Pg 8. Headliners regulars (Double page spread)
Pg 9. Headliners regulars (Double page spread)
Pg 10. Headliners regulars
Pg 11. Virgin advert
Pg 12. Advertisement promotion.
Pg 13. Headliners regulars
Pg 14. Summer gigs advert.
Pg 15. Headliners regulars
Pg 16. Mika feature (Double page spread)
Pg 17. Mika feature (Double page spread)
Pg 18. Jack Daniel's advert.
Pg 19. Mika feature
Pg 20. Mika feature (Double page spread)
Pg 21. Tickets advert.
Pg 22. Mika feature
Pg 23. Session musicians (Double page spread)
Pg 24. Session musicians (Double page spread)
Pg 25. Tickets advert.Pg 26. Flash forward feature
Pg 27. George Harrison (Double page spread)
Pg 28. George Harrison feature
Pg 29. Adverts.
Pg 30. Faroe islands feature (Double page spread)
Pg 31. Faroe islands feature (Double page spread)
Pg 32. Advert.
Pg 33. Review
Pg 34. Reviews (Double Page Spread)
Pg 35. Reviews (Double Page Spread)
Pg 36. Reviews (Double Page Spread)
Pg 37. Adverts.
Pg 38. Film/ books/ online.
Pg 39. Record Doctor regulars (Double page spread)
Pg 40. Adverts
Pg 42. Flashback regulars.
Last page. Adverts
Back cover. Hmv advert.
Friday, 15 October 2010
Audit Of NME Magazine
Pg 1. Advert (Cinema)
Pg 2. Content page.
Pg 3. Double page spread of Converse advert.
Pg 4. On Repeat Feature.
Pg 5. Advert for beer (Beck's Blue)
Pg 6. Upfront feature (Double page spread)
Pg 7. Upfront Feature (Double page spread)
Pg 8. Upfront Feature (Double page spread)
Pg 9. Snickers Advert.
Pg 10. Radar Feature.
Pg 11. Hmv Advert.
Pg 12. Radar feature.
Pg 13. Mumford and sons feature. (double page spread)
Pg 14. Mumford and sons feature (double page spread)
Pg 15. Mumford and sons feature.
Pg 16. Whiskey advert.Pg 17. Sophie heawood Interview. (Double page spread)
Pg 18. The wombats feature (Double page spread)
Pg 19. Xbox advert
h
Pg 20. The wombats feature.
Pg 21. Darwin Deez Interview (Double page spread)
Pg 22. Hmv Advert and The Nme iphone app advert.
Pg 23. NME icons Bob Dylan
Pg 24. NME icons Bob Dylan (Double page spread)
Pg 25. NME icons Bob Dylan
Pg 26. Reviews feature
Pg 27. Reviews feature (Double page spread)
Pg 28. Reviews feature (Double page spread)
Pg 29. Live feature (Double page spread)
Pg 30. NME advert.
Pg 31. Live feature.
Pg 32. Oxjam Advert and NME Advert
Page 48 & 49. On The Road With... Feature
Pages 50 - 56. Various Adverts
Page 57, 58, 59, 60 & 61. Gig Guide
Page 62. This day back then.. Feature
Page 63. Crosswords & puzzles
Page 64. & 65 Fanmail Feature
Page 66. The Aftershow
Inside Back Orange Mobile Phone (Advert)
Outside Back Film (Advert)
Monday, 11 October 2010
Different Audiences.
Every magazine has an target audience. There are many types of audiences such as males, females, children, teenages, adults, people who like music, people who like polictics etc.
Top of the pops magazine is mostly aimed for girls at the age of about 11, who are becoming in to the real world of relationships, love and caring about their apperances etc of most woman. As this magazine provides all of the stuff that a girl at that age might be interested in. Also the front cover gives of that appeal that it is for that age group and you would rarely see a boy or a 16 old girl buy this sort of magazine.
Subscribe to:
Posts (Atom)