Above is a Rate card for NME, this includes things such as how much it costs to advertise in their magazine and what type of people who read the magazine. For this magazine their target audience is more for males in their 20's with an average income, even though there are other people that read the magazine that is the main target audience, as with the types of advertising in this magazine are more aimed at males in there 20's. Also NME is aimed at big groups of people rather then specific types of people where as magazines such as classic rock have got more of a smaller market.
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